Copywriting

I have written copy, undertaken research and worked as a digital producer/on web content management projects for a variety of clients, brands and agencies.

July-August 2015                 Product copywriter, Selfridges.com

  • I wrote SEO-friendly product copy for Selfridges across a range of business units, from menswear and home to accessories
  • I was tasked with daily copy targets and formatting for the web with hyperlinks etc

COPY EXAMPLES BELOW

Nov 2014 – Mar 2015          International copywriter/features editor, M&S.com (via agency Writers’ Bloc)

  • I wrote online editorial features, articles and ‘Editor’s Picks’ for Mark and Spencer’s website, across womenswear, menswear, kidswear, home and food & international markets
  • Content writing (including FAQs and T&Cs)
  • I worked with the wider business to establish which products need digital sales boost through KPIs and other performance data
  • I wrote marketing emails sent out to current and prospective customers

COPY EXAMPLES BELOW

                                                        

See Spring 2015 Trends Guide on the site

See Tea Time Edit on the site

Jan – Jun 2014   Chief copywriter, enjoymargarineveryday.com  (via agency Lean Mean Fighting Machine)

I wrote a large number of articles to brief for this Unilever managed site, which ranged from recipe suggestions to longer editorial pieces and diary-based features.

COPY EXAMPLES BELOW

Screenshot 2014-06-18 22.22.57

Read more EME articles here

Nov-Dec 2013     Researcher/writer/content management for The Skype Collaboration Project (via agency The Sunshine Company)

Sep 2012                Journalist/producer on a three-day Daily Digest for the AoC conference (via agency Zone Content)

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